Raffle Love at The Gluten-Free EatUP!

Let’s Celebrate:  Levine’s General Store will raffle off gluten-free and related items at The First Anniversary Gluten-Free EatUP!  All the monies raised from the purchase of your ticket will benefit the great works at the Celiac Disease Center at Columbia University. (It’s a win win kind of situation!).   Who doesn’t love a good raffle?

We are over the moon, dorking out, teary eyed, and grateful – to offer the chance to win 2 VIP tickets to a taping of

Jon Stewart’s The Daily Show in NYC.    (Among a million other great things, Mr. Stewart is a champion advocate of Celiac Disease awareness).

Prizes will also feature graciously donated yummy treats and gift certificates from our event merchants, and favorite, far away, yet locally minded partners:  Brŭlee Bakery – Pennsylvania based gluten-free artisan bakery, delicate cookies by the enchanting, Chef Lila (2010 James Beard Scholarship winner) and Kim and Jake’s Gluten-Free Bakery a husband and wife team establishment from Boulder, Colorado offering breads and buns!  Also, party-ready goodies from Brooklyn based  Susty Party  – compostable, colorful, responsibly made disposable tableware.  And, imported Italian pasta courtesy of TasteUp Foods.
Raffle tickets available day of event only….however you do not have to be present to win.  Though it would be great if stayed all day.
brulee Bakery logo Brulee Bakery Tart Brulee Macaroons  kim and jakes logokim and jakes buns2
Susty products_woodgrid_logo Susty redkit_badges
Taste Up Foods Logo Taste Up Viva pasta
Center at Columbia University logo celiac

Levine’s General Store  First Anniversary Gluten-Free EatUP!

A celebration of locally crafted, gluten-free, taste-full foods.

Where:  Freddy’s Bar & Backroom

627 Fifth Avenue, South Slope Brooklyn, NY

When: Sunday March 1, 2015     1pm to 6pm

Entrance is Free.


Levine’s General Store Origins

Levine's General Store  Origins

Levine’s General Store Pop Ups. Products. Purveyor.

For ten years Deb Goldstein has been the small business owner of MissWit Designs, a successful, pop-culture line of t-shirts, promotional products and design, in Brooklyn. Upon learning about her 4-year old niece’s diagnosis of celiac autoimmune disease last year and knowing the history of both her grandmother and mother being celiac, she started to pursue a new venture.

Recognizing that although awareness and gluten free food product selections are growing at a rapid speed, there are still few places where people do not have to worry about cross contamination, or facing disbelieving ridicule from strangers. She started to dream of creating a “safe food space” where no gluten had ever entered.

Currently working towards opening a store, Levine’s General Store – Gluten Free Provisions is a progressive shop that produces foods and operates through venues such as markets, to provide some of the tastiest gluten-free foods and products. Our vibe is a journey back to our family roots, when our great-grandparents owned the local general store and provided all matter of goods to a small region of the Catskills in the town of Oliverea. Deb is a doer, an auntie, a t-shirt designer, a jokester, a social-worker, but not a candlestick maker.


Thank You and Market Number Two

Thank you to all our vendors, and attendees for coming to the launch of the first ever Gluten-Free EatUP!

Coming up March, 9, 2014 number two.

GF Beer & Cider at the bar…

Merchants in the back AND front rooms.  Good Vibes. Everywhere!

Stay tuned for more updates.

The Gluten-Free EatUP!   a monthly marketplace of locally crafted, gluten-free, taste-full delectables, in Brooklyn.
Following the resounding success of our debut market on February 9, Levine’s General Store and Kimcheelicious are excited to announce that The Gluten-Free EatUP! will return to Freddy’s Bar in South South Slope Brooklyn, on Sunday March 9, 2014  from 2pm to 6pm
Enjoy a gluten-free bottle of Bard’s Beer or Cider from a dedicated tap at the bar  Sample and buy new snacks to take home or eat at the bar.  Grab an  “I can’t believe it’s not gluten” Grilled KimCheese or Classic from Levine’s General Store, on the ineffable bread from The Gluten Free Bakery of Chatham NY.   New Dishes:  Italian gluten-free pasta served up with sauces from City Saucery.  Focaccia from Krumville Bakery.  Allergen free and Vegan treats:  Dauphin Bakery and baked goods Gone Pie.  Your new favorite Brazilian snacks from Polvilho Bakery. Welcome aboard: baked goods from Free For All Foods and Italian Imported goods from Gee’s Gluten Free Imports.   Savory and Sweet hot porridge from Brooklyn Porridge Co….and new surprises.    Sweets, savories, salty snacks, healthy alternatives, vegan delights and more.
Check out www.LevinesGeneral.com for vendor updates.
Perhaps a few signs of spring will appear?  Dust off the final days of the winter blahs, inside the warming, welcoming Freddy’s!
Featuring the culinary delights of 8-12 merchants on a monthly rotating basis.
So, you’ll come, you’ll EatUp!  Meet. Eat. Be Free.
Debut Market 2:      Sunday March 9, 2014  2pm to 6pm
Freddy’s Bar  South Slope Brooklyn
627 5th Avenue
Between 17th and 18th Street
R Train to Prospect Avenue Station
B63 Bus to the bar door!
Presented by:
Levine’s General Store– Pop Ups. Products. Purveyor
Kimcheelicious.com–  Fermented Food Designer
Contact:      Info@LevinesGeneral.com
Twitter:  @LevineGF
Here’s what people are saying about the first ever Gluten-Free EatUP!  
“Thanks @Kimcheelicious for the tastebud flavor explosion! Tony’s #glutenfree kimchee grilled cheese is no joke”
“Had a wonderful time at the EatUP today. Thanks for making it happen!
GFBird  Organizer of the Brooklyn Gluten-Free Meetup Group
“I think the day was a big hit.”
Erin Smith Organizer NYC Celiac MeetUp Group
“Thanx for putting together an AMAZING event! All great vibes+happy people!! Lookin forward to the next one!”
Antonella – GF Focaccia superstar of Krumville Bake Shop
*For our Celiac & Gluten Free Friends:  Please note that Freddy’s Bar is not a gluten-free establishment.  Food at the EatUP! will not be prepared in the Freddy’s kitchen.    Merchants selling at the market produce their products in a variety of facilities, with a variety of scenarios.  For example: separate equipment in a shared kitchen or a completely dedicated gluten free facility.  Questions can be directed to individual vendors/merchants as well for further clarity.   While we cannot 100% guarantee, please know that we are taking every effort and precaution to avoid cross-contamination.

Meet the Maker: Kimcheelicious.com

Oiy, we get faklempt just writing about Antonio “Tony” Limuaco – mad genius food scientist/designer/preneur, the Tour De Fermented Force behind Kimcheelicious, maker of the finest of aged foods since a glass of wine.

I couldn’t tell you when we first met, but no doubt it was probably at Freddy’s on Dean Street, prior to attending some protest or another against a certain structure in Brooklyn that shall remain nameless.   Or, could it have been while singing Forever in Blue Jeans by Neil Diamond, at Tony’s monthly Karaoke Night at Freddy’s. Or, was it at his knitting circle, or fermentation group, or a tasting, or a cooking demonstration at WholeFoods?  Or was it on the Facebooks, hungrily admiring the mouth watering posts about the latest food he made from simply “cleaning out the fridge.” You get the picture?  I’m pretty sure Tony doesn’t sleep, and somehow sustains the most energetic and positive spin to whatever he does. Hmmm must be the kimchee….

Aside from developing the Levine’s Gluten Free Yum Pie,  being Co-organizer of the EatUP! and our Grilled Kimcheese master of ceremonies, Tony IS Kimcheelicious, first.

Sample and take home some of his latest fermented creations, Sunday February 9.

Learn more about this Tour de Fermented Force http://www.Kimcheelicious.com 


Our fine-aged foods are prepared as gluten-free and vegan with the utmost care but are made in a kitchen facility that also processes wheat.

Chili-rubbed Brussels sprouts Kimchee
9 oz vac-sealed pack: $7

Wasabi-rubbed Brussels sprouts Mul Kimchee
9 oz vac-sealed pack: $7

Napa Cabbage Mak Kimchee
14 oz vac-sealed pack: $8

About Kimcheelicious

Kimcheelicious  encompasses my professional life and my passion for good food and home cooked meals. I was born and raised on Guam, an island where Korean, Japanese, Chinese, Filipino, Portuguese and Spanish culture have crossed paths at most of our tables. My cookbook concept is inspired by the savory, piquant, tangy flavors of Korean kimchee and the many foods with which I grew up. Kimcheelcious is an ongoing project that explores innovative ways for making and cooking with kimchee. .
Kimchee is a semi-raw fermented food—rich in vitamins and beneficial microbes (probiotics). It has an intense savory flavor that pairs well with meats, sea food, fine cheeses, wine and beer. In Korea it’s an essential part of every meal. ”

A vegan-style Napa cabbage kimchee (Baechu)

Kimcheelicious was successfully funded through Kickstarter on August 28, 2012! Thanks again to all of you for your contributions and encouragement and a very special thanks to Don, Kuhn, Kimmet and Jorge for the use of their commercial kitchen at Freddy’s Bar. You’ve helped me put Korean kimchee at the center of the American table.

Meet the Maker: Sans Bakery

A cup of coffee and surprise surprise, a gluten free ginger cookie in an east village cafe, is where I first encountered the baked good musings of Erica Fair’s Sans Bakery.   A self proclaimed relentless goof ball (my kind of people), with a successful career in fashion, her career change is our reward.  “In 2009, Erica took a break from the nitty-gritty New York City to explore international fashion industries and lived in Japan, Guam and New Zealand.  While living in New Zealand she worked in a gluten free bakery and found the experience enlightening and very rewarding.”  (www.sansbakery.com)

When Erica returned in 2010 she “traded in her sewing machine”  to open up her own gluten free bakery.

We are happy to welcome Sans Bakery to the first Gluten Free EatUP!  in Brooklyn, on Sunday February 9 – ginger cookies, and other surprises just for us are on the docket.

Sans Bakery’s mission is “to put a smile on your face by offering baked goods that are so delicious, you would never believe they are Gluten Free!”


Muffins, Bagels, Brownies, Cookies and More

Muffins, Bagels, Brownies, Cookies and More

Learn more about Sans Bakery http://www.sansbakery.com

Gluten Free Ginger Chew CookieGluten Free Blueberry Muffin

Toot Toot Toot

New Monthly Market Explores The Tasty Side Of Gluten-Free

deb goldstein gluten free eat upWhether you have Celiac Disease, a gluten intolerance, or pursued a gluten-free lifestyle for other health reasons, finding accessible and tasty food can sometimes be a big challenge.

Enter The Gluten-Free Eat Up, a monthly market set to premiere at Freddy’s (627 5th Avenue, between 17th and 18th Streets) on Sunday, February 9.

We sat down with market founder Deb Goldstein to learn a bit more about living gluten-free, how the market came about, and what delectable goodies we can look forward to at Freddy’s.

SSN: What made you decide to organize the marketplace?
DG: About a year and a half ago, my then 4-year-old niece was diagnosed with Celiac Disease. Her parents underwent some big changes in their home food production, and in educating themselves and the rest of us on what Celiac Disease really is. I started recognizing that although awareness and gluten free product selections are growing at a rapid speed, it can be difficult to ascertain what is speaking to the trend of being gluten-free and who and what establishments really understand what gluten free means, especially for people with Celiac.

My grandmother had Sprue (another name for Celiac) and my mother learned she had it later in life, which in retrospect I believe played a big part in some of the serious pains she suffered. Hello genetics!

It is not enough to simply say that something is gluten-free. I started doing research on the gluten-free market, trends, statistics, and taking note of what was and what was not available in various neighborhoods in NYC. I wanted to create a place where I could take my niece and not have to worry about cross contamination, or face disbelieving ridicule from strangers.

I started to dream of creating a “safe food space” where no gluten had ever entered, but where the food was actually tasty. Going gluten-free does not mean you have to succumb to tasteless food. I am currently working towards opening a gluten-free shop, Levine’s General Store – Gluten Free Provisions, where locally made items, and less “mainstream” gluten-free products can be found and enjoyed.

With the help of food designer Antonio Limuaco of Kimcheelicious, we are also launching some gluten-free products of our own. Instead of waiting to find the brick and mortar, we decided it was time to just go for it and start broadening the access to locally made gluten-free foods. There is still a large gap in the gluten-free market, and I wanted to help create another outlet for these new food makers to reach an audience.

What are some of the biggest misconceptions about a gluten free diet?
1. First and foremost, it is important to know that Celiac Disease is an autoimmune disease, not an allergy. It is not something you can ever “grow out of.” One of the bigger misconceptions (and there are many) is that people call it a fad. For some people and a fair number of food producers and establishments, being gluten-free does seem like a fad, but the reality for people with Celiac Disease is that a strict gluten-free diet is the ONLY way of preventing severe damage of the small intestine, and its critical functioning. For those with a gluten allergy or intolerance, it is the only way to avoid getting sick. For those who go gluten free for general health reasons or to lose weight, as with any diet, the devil is in the details. A sweet is still a sweet, a highly processed gluten-free food is still not healthy, just like a highly processed food with gluten is not healthy.

2. That gluten-free means you have to buy what is mostly junk in the GF section of groceries, or that this is a very American issue. Italy is probably one of the most advanced in its understanding and policies regarding the dangers of gluten, and in producing foods that are safe.

3. That GF cooking means you have to eat “fake” foods. There are plenty of delicious foods that do not contain gluten naturally. That is what those on a GF diet should try to focus on. Even foods that create alternatives, like bread, sweets and the like need not be loaded with chemicals.

4. A gluten-free diet does not mean eating only a little bit of gluten. A gluten free diet means eating NO gluten. Not a trace. It is especially important for non-Celiacs to understand that even tiny trace amounts of gluten, say 20 parts per million, will trigger antibodies that will attack the small intestine of those with Celiac.

What can neighbors attending the market look forward to?
For the first market, we will be serving up classic and kimchee grilled cheese with bread from The Gluten Free Bakery of Chatham NY. Freddy’s will be serving up two kinds of gluten free beer. There will be focaccia from Krumville Bakery, vegan chocolates and sweets from Gone Pie, cookies and surprises from Sans Bakery, and Brooklyn Porridge Co. will be serving up a selection of their hearty porridges. There will also be I Heart Keenwah snacks, newcomer Polvilho Bakery will have their artisanal ( addictive) version of Brazils’ national snack Biscoito de Polvilho, and more. The full list of vendors can be found on ourwebsite.

Will the market be held at Freddy’s every month?
Freddy’s has been incredibly supportive of the market. We hope to hold the market there for as long as they and the space will allow us. As we grow we will consider taking it on the road, but will always come home to Freddy’s!

Anything else that we have left out that you’d like the world (well, South Slope/Greenwood Heights) to know about the market?
The market is of course open to eaters of all kinds, and Freddy’s kitchen will be serving up their usual yummy menu of foods that are not gluten free. Next month…imported Italian Pastas and Treats from Gee’s Italian Imports.

The first Gluten-Free Eat Up will take place at Freddy’s Bar and Backroom on Sunday, February 9, from 1pm to 6pm. For more information, visit the market’sFacebook page, or email Info@LevinesGeneral.com.


Meet The Maker: Gone Pie


Gone Pie: serving up Vegan & Gluten Free, Organic, FairTrade mouth watering treats at the debut market on Sunday February 9.   Enjoy at the EatUP! and/or buy some treats to take home.  (If you can hold out long enough).

Barbara Sitomer ( “painted” below) sent us a teaser menu today of just some of the surprises Gone Pie will have for sale….we’re personally looking forward to the Rice Crispy Treats – with hearts on top. mmmmm

Little Caramashew Heart Cups
(caramashew = cashew coconut caramel)
Salted Peanut Butter Caramel Cups
 Rice crispy treats with a twist 
Cashew Cheesecake with Cherry Topping
Visit GONE PIE to learn more about their beginnings, “Treat of the Month Club” and more…

Gone Pie is a joyful outburst of healthy vegan baking! Gone Pie is a small bakery that has served the New York area for over 25 years. Gone Pie is “here man, is here”.

Started in a storefront on East 7th Street in Manhattan as Bread & Roses, Gone Pie has evolved into a wholesale/on-line business, catering to those with specialized diets. Our time on 7th Street helped define our product line as feedb

ack from our customers told us what they were looking for. All of our products are 100% vegan. We specialize in baking for wheatfree, and glutenfree diets.



Salted Caramel Vegan Chocolates