First Anniversary Gluten-Free EatUP! Success

We ain’t afraid of no snow.  Big thanks to the innovators and the guests who braved the snow, from New Jersey, Staten Island, Upper West Side, and all parts of Brooklyn, Manhattan and Queens.  An impressive group indeed! Gluten-Free and full of tasty treats.

GFEU 3.1.15 Collage Image

Blog Roll:

Village Voice: Fork in The Road
“If your gluten-free cupboard is bare these days, it makes sense to stock up at this pop-up market”
“The Gluten-Free EatUP!, offering up a bevy of gluten-free products for on-site eating and also taking home for later.”
The Skint
“bonus: a raffle benefitting columbia university’s celiac disease center includes chances to win tasty treats ($3 each, 2-for-$5) “
“16. Gorge through the gluten-free utopia of your dreams at Freddy’s Bar. (Sunday)”
Markets of New York City

Raffle Love at The Gluten-Free EatUP!

Let’s Celebrate:  Levine’s General Store will raffle off gluten-free and related items at The First Anniversary Gluten-Free EatUP!  All the monies raised from the purchase of your ticket will benefit the great works at the Celiac Disease Center at Columbia University. (It’s a win win kind of situation!).   Who doesn’t love a good raffle?

We are over the moon, dorking out, teary eyed, and grateful – to offer the chance to win 2 VIP tickets to a taping of

Jon Stewart’s The Daily Show in NYC.    (Among a million other great things, Mr. Stewart is a champion advocate of Celiac Disease awareness).

Prizes will also feature graciously donated yummy treats and gift certificates from our event merchants, and favorite, far away, yet locally minded partners:  Brŭlee Bakery – Pennsylvania based gluten-free artisan bakery, delicate cookies by the enchanting, Chef Lila (2010 James Beard Scholarship winner) and Kim and Jake’s Gluten-Free Bakery a husband and wife team establishment from Boulder, Colorado offering breads and buns!  Also, party-ready goodies from Brooklyn based  Susty Party  – compostable, colorful, responsibly made disposable tableware.  And, imported Italian pasta courtesy of TasteUp Foods.
Raffle tickets available day of event only….however you do not have to be present to win.  Though it would be great if stayed all day.
brulee Bakery logo Brulee Bakery Tart Brulee Macaroons  kim and jakes logokim and jakes buns2
Susty products_woodgrid_logo Susty redkit_badges
Taste Up Foods Logo Taste Up Viva pasta
Center at Columbia University logo celiac

Levine’s General Store  First Anniversary Gluten-Free EatUP!

A celebration of locally crafted, gluten-free, taste-full foods.

Where:  Freddy’s Bar & Backroom

627 Fifth Avenue, South Slope Brooklyn, NY

When: Sunday March 1, 2015     1pm to 6pm

Entrance is Free.

First Anniversary Gluten-Free EatUP! Celebration

Levine’s General Store

First Anniversary Gluten-Free EatUP!

A celebration of locally crafted, gluten-free, taste-full foods.

Meet the Makers. Mingle. Eat. Be Free.

Where:  Freddy’s Bar & Backroom

627 Fifth Avenue, South Slope Brooklyn, NY

When: Sunday March 1, 2015     1pm to 6pm

Entrance is Free.

Raffles! Tote Bags! GLUTENBERG BEER and Good Vibes at the bar!

The Gluten-Free EatUP! is Turning One!  Join us to celebrate an afternoon of locally crafted, gluten-free, taste-full foods that just might knock your woolen socks off.   You deserve a break from hibernation, so spring on over because New York City’s first and only, all gluten-free pop up market is back in town.

Hosted by Levine’s General Store: Gluten-Free Provisions and housed in the welcoming, local stalwart Freddy’s Bar in South Slope Brooklyn, the First Anniversary market features new and returning merchants, $5 American Pale Ale and tasting from our Sponsor Glutenberg Beer (GF),  A chance to win tickets to The Daily Show and other raffle items, benefiting the *Celiac Disease Center at Columbia University, and good vibes all around.

The Innovators Are:
·      Levine’s General StoreSavory Yum Pieempanadas, Grilled KimCheese on  bread from
       The Gluten Free Bakery of Chatham NY, Kickin’Mac-n-Cheesemade with imported Italian pasta from our Pasta Sponsor Taste Up Foods.
·      Kimcheelicious Tangy small batch vegan kimchi – almost as good as a Korean grandma’s.
·      Sans Bakery Donuts and ginger cookies to weep for and other baked goods from this trailblazing bakery.
·      Gone Pie All matter of vegan baked goods, chocolate treats…and, you guessed it, pie!
·      Krumville Bakeshop Focaccia, amaretti cookies and classic baked goods from this Italian influenced baker.
·      Polvilho Bakery Bite into a taste of Brazil withYuPuffs, artisanal, baked and naturally gluten-free snacks. Addictive!
·      Smart Snack Bites Decadent confections and truffles with Indian spiced influences.
·      This Pie is Nuts Individual squares of Certified Paleo and vegan pie with luxurious fillings, key lime to chocolate mousse.
·      Cali Girl Bakes New on the scene, this Harlem based baking company crafting classic treats like biscotti, lemon pound cake, cookies and more.
·      Kulushkat Stepping out from their Brooklyn restaurant to serve up their kosher, and gluten-free Israeli salads and cuisine.

Facebook Invite and RSVP:   (Event is Free)

Whether motivated by Celiac Disease, intolerance, sensitivity, general health or curiosity, more and more people are seeking gluten-free foods. The choices don’t have to be sad and boring.  Come by and meet the makers, sample, eat and shop.   Revel in the culinary delights of vendors offering baked goods, hot savory comfort foods; sweet, salty, crunchy, (naughty), small batch treats, and healthy snacks.  When you are gluten-free, sometimes it feels like you are on the outside. Not at the EatUP!  

In celebration of our First Anniversary, a GF EatUP! Fun Bag will be up for raffle.  Prizes will feature graciously donated yummy treats from our event merchants, and from some of our favorite, far away, yet locally minded partners:  Brŭlee Bakery – Pennsylvania based gluten-free artisan bakery, delicate cookies by the enchanting, Chef Lila (2010 James Beard Scholarship winner) and Kim and Jake’s Gluten-Free Bakery a husband and wife team establishment from Boulder, Colorado offering breads and buns!
Raffle proceeds to benefit the Celiac Disease Center at Columbia University
Freddy’s Bar
627 5th Avenue
Between 17th and 18th Street
R Train to Prospect Avenue Station
B63 Bus to the bar door!
**Children under 21 must be accompanied by an adult, permitted in the backroom only.

The Gluten-Free EatUP! Takes Manhattan: Out To See Festival

We are pleased to announce that the Gluten-Free EatUP! is taking it over the bridge to participate in

OUT TO SEE at the South Street Seaport.

A neighborhood festival celebrating local businesses and talents in art, music and crafts and food!

South Street EatUP copy



This fabulous celebration takes place the first 4 weekends in November.  Learn more about this great organization, how it was formed and about all the festival goings ons…. 

The Gluten-Free EatUP! sets up shop:  

Saturday and Sunday November 15 and 16.

11am to 5pm

Shine or Rain


The Gluten-Free EatUP! Takes to the Street

That’s right, you heard it.  The Gluten-Free EatUP! is taking to the streets, or the block as it were.

Please join us, as we join Badass Animal Rescue’s Annual Block Party Festival

Sunday September 14, 2014

11am to 5pm

President Street and 3rd Avenue Brooklyn

BadAss EatUPBring your dogs! Bring the family! Bring your appetite and a winning feeling, because this block party fundraiser includes some serious auction and raffle prizes!

Visit  Levine’s General Store pop-up and find your favorite locally crafted gluten-free treats.

Kimcheelicious, Levine’s General Yum Pies, Polivilho Brazilian Snacks, Gone Pie Vegan Baked Goods, Lezzetli Turkish Style Ice Cream and more….

The Badass Fall Festival Is A Large-Scale Street Festival For The Local Brooklyn Community – And Beyond! There Will Be Activities For Adults And Kids – Including A Pitbull Kissing Booth Sponsored By Mr. Bones And Co , An Agility Course With The Doggie Academy, Wonderful Shopping With Local Craft Vendors, Amazing Food, Live Music, As Well As A Badass Raffle, And Much More – Like Badass Pet Tricks With Celebrity MC/Judge!

It Also Serves As An Opportunity To Invite Past Adopters To Come Visit With Their Animals, Reunite With Their Rescuers, And Raise Money And Awareness For Other Animals In Need.
Much More Information On Sponsors, Vendors, Activities And Raffle Donors Soon!!

We Would Like To Thank Our Sponsors For Their Support:
PetPlus, Yelp, Mr. Bones And Co., Bark Box, Canal Bar, And Smuttynose Brewery

RAFFLE DONORS SO FAR INCLUDE: Twig Terrariums, CMJ Music Marathon, Maker Faire NY, Ample Hills Creamery, Royal Palms Shuffleboard Club, Brooklyn Boulders, Sync Studio, Gneiss Spice, And More …….


Badass Brooklyn Animal Rescue is a 501(c)3 non-profit, all-volunteer, all-breed dog rescue composed of a network of fosters and volunteers who work together to rescue sweet, loving, adoptable dogs from high kill, rural shelters in the southern U.S. states and get them adopted into wonderful forever homes.


Mac n Cheese and Lots of Ups!

This month, on Sunday July 13th we are fortunato. Happy to welcome Emilio Vozzolo, founder of Taste Up Foods an importer of classic Italian treats and pasta – straight from Italy, all gluten-free.  Italy is a leader in Celiac Awareness and relief for it’s citizens (a food stipend if you have Celiac!)  and in creating foods that are not only gluten-free and delicious, but made in fully dedicated facilities.

Emilio will show off his supply of classic cookies, bread crumbs, and pasta.  And, Levine’s General Store took on the oh so relentless task 🙂 of developing a mighty tasty classic Mac n Cheese with pasta from Taste Up Foods.  Look for this on the menu for Sunday.  Taste the awesome at the EatUP! and purchase some pasta to test your skills at home.


Taste Up Foods LogoTaste up Amor Di

Taste Up Honey Cookies Taste Up Viva pasta Levines mac n cheese

Sunday June 1st The Gluten Free EatUP! Market is here

Free to Attend!

A marketplace of locally crafted, gluten-free goodies takes bite.
Sunday June 1, 2014   1pm to 6pm
627 Fifth Avenue, South Slope Brooklyn, NY
Between 17th and 18th Street
R Train to Prospect Avenue Station
B63 Bus to the bar door!

Gluten Free Beer.  Eclectic Outdoor Seating Area. A Good Time Afternoon Hang.

Sample. Purchase. Test Skills at Home 

🙂  Tease your Taste Buds Imported Italian GF Pasta from Gee’s Gluten Free Imports paired with fresh small batch sauce from City Saucery.   Purchase said pasta and sauce and make your own creations at home.

🙂  Bring Your Appetite for the finest tastiest GF Grilled Cheese or Grilled Kimcheese around, from by Levine’s & Kimcheelicious kimchee on Chatham Bakery Bread. Served with chips!  Purchase said bread and kimchee and practice your skills at home.

Also on deck…

🙂  Savor This  Levine’s General Store returns with their signature Yum Pies savory the Knishka potato and kale and the Chana chicpea and sweet potato.

🙂 Try a New Favorite  Warm spicy Ssamanja on rice with pepitas from Kimcheelicious. Also available to take home.

🙂 Awesomest of Chocolate Chip Cookies and Baguettes from Ella’s Bellas of Beacon NY, gluten free dedicated bakery and cafe. Mind blowing treats. Cookie mix to take home too!

🙂  Sweet Vegan that’s Good  Gone Pie graces us with her decadent baked goods and sweets and…of course, pie. 

🙂  Brazil is in the House   Polvilho Bakery puffed cassava crunchy satisfying snacks, a favorite of Brazil.  Stock up for your World Cup viewing parties. 

🙂   Stay Together with Nuts and Bolts’ organic, vegan, baked goods, special treats and granola.

🙂   Fortify & Energize newcomer Bija Bhar a vegan, gluten free, 100% organic, seed based snack that eats like a treat while supporting the demands of your day. 


**Children permitted in the backroom only, accompanied by an adult.

See you at The EatUP!


Meet the Maker: Carley Franklin Hughes of Ella’s Bellas


It was a hot hot summer day, last June.  I was on an architectural salvage day trip with my friend Phyllis of Reclaimed Home  (now a store in Brooklyn, you should go).
Phyllis used to live in Beacon NY, and we stopped by to visit some of her friends, one of them being the owner of Beacon Natural Market, the local grocery.  I was heavily into gluten free product research at the time and Kitty, the owner said “You must go to Ella’s Bellas down the block – all gluten free bakery – it’s delicious.”
That was an understatement.  Greeted by the tastefully rustic, cozy cafe environment, soups, salads, quiches on offer  – I felt like I was standing in the kind of establishment I could only dream of going to in Brooklyn.   It was late in the day, and they were clearly sold out of many items ( not surprisingly! ).  In awe, I just pointed to a few items – that, that, that, that – paid, and we shuffled off back to Brooklyn.   How was I to know I was going to bite into, the most favorite chocolate chip cookie of my life?  Note I did not say the greatest gluten free cookie of my life.   Oh yes, it was gluten free alright, and delicious, not just “delicious for gluten free” as people tend to say.  Gooey, with a crunch, not too sweet, masterfully indulgent, delicious. Period.  Don’t get me started on the cinnamon bun.
ImageAnd thus began my “courting” (stalking?) of the creator of this charming bakery.  Carley Franklin Hughes, is the baker and vision behind Ella’s Bellas, named after her five year old daughter.  Despite numerous attempts we have yet to meet, (clones, we need clones!).  But through emails and phone and another visit to the bakery ( when she wasn’t there) it easy to learn that she is a sparkling powerhouse, a woman on the go, with humor and wit, and a growing amazing cafe, (now with alcohol!).   Our begging has finally pulled off, and Levine’s General Store, is pleased to finally announce that Ella’s Bellas of Beacon will be setting up shop at the June 1st  EatUP!
Carley started her business doing wholesale in 2009 and gradually with the support of her husband and the demand of the citizens of Beacon, expanded to the storefront cafe that now delights residents and visitors of the Hudson Valley.   On June 1st, you don’t want to miss the chocolate chip cookies, baguettes, and other baked surprises.  A year in the making – Beacon is coming to Brooklyn – by way of Ella’s Bellas!    Can you tell we are excited?
Be sure to visit when in the area, or make a day trip!
Yay! ImageImageImage

And the Vendors are…

Spring Edition: Sunday June 1st – Line Up

Levine’s General Store will be serving up their “empanditas” Yum Pies,  hand-held pockets with savory yumness.  The Chana chicpea curry or The Knishka potato and kale served with  dipping sauces. Vegan

Antonio Limuaco of Kimcheelicious (and co-organizer of The EatUP!)  recently a featured food and demonstration presenter  at Kickstarter’s 5th Anniversary celebrations, will have jars of his Korean influenced tangy, zinger kimchee,  ssamjang on rice with pepitas and more surprises.   Get ’em early, it may be fermented, but these jars surely won’t last.

Levine’s General Store and Kimcheelicious  featured item: The KimCheese and Classic hot pressed sandwiches on the ineffable bread from The Gluten Free Bakery of Chatham  NY.  

Loaves of  Caraway and Sandwich bread will also be for sale!

After a year of courting, we are over the moon to present Ella’s Bellas Bakery from Beacon NY.  An unexpected stop to this dedicated gf bakery/cafe  ( and now also bar) upstate, we encountered a most favorite chocolate chip cookie (gluten free or otherwise!).  We are excited to finally welcome our new friend to Brooklyn – at the EatUP! for the first time.

Barbara Sitomer creator of Gone Pie Vegan and Gluten Free chocolatey, delectable sweets and baked goods, returns with the classics …and some new surprises…

Follow the cobblestone roads… Gilda Penna of  Gee’s Gluten-Free Italian Imports   returns with her some of the absolute best selections of Italian gluten free pasta and other decadent treats.  Samples of pasta will be available in conjunction with…

City Saucery  handcrafted Italian sauces Nonna and will be serving up a mouth watering GF Italian Pasta dish to sample.  

Welcome for the first time Lise and Melinda of  Nuts and Bolts of Brooklyn delighting us with handcrafted, organic, vegan, gf baked treats, and granola made with certified gluten free oats.

Bite into a taste of Brazil, with the addictive crunch of  Polvilho Bakery’s artisanal version of this national Brazilian snack time favorite, brought to you by Daniela Martins-Schwarzbauer.

A hearty welcome back to debut market vendor and the all around good guys Dave and Darren of ChicaPeas.  Stock up on the bursting protein crunch of  a deliciously healthful snack.

Stay tuned for a few surprises…from Levine’s General Store… And…Bottles of Bard’s Beer  or New Planet Beer at the Bar, and enjoy it inside or in the eclectic outdoor space at Freddy’s!